Collection
The War Eagle Jiu-Jigsu is designed for fighting big bass!
The Zoom Brush Hog is a top creature bait with lifelike motion, soft yet durable plastic, and versatile rigging options—perfect for big bass anywhere!
The Eko Shad, made in 3” and 4” sizes, features a tapered beaver tail for natural, subtle movement and is optimized for forward-facing sonar. Its hexagonal pockets enhance BaitFuel release, attracting fish with a powerful scent trail for increased bites.
The Blip Minnow features a unique tail for natural movement and a hexagonal core body for a realistic presentation. It stands out in all conditions and releases enhanced BaitFuel for a stronger scent trail, attracting more fish.
The 4.25" Whiptail Shad offers ideal size and lifelike movement with a quivering tail and tapered design. Perfect for bladed jigs, it releases more BaitFuel attractant through hexagonal pockets, increasing fish strikes and ensuring a successful catch.
The Yamamoto Scope Shad, made with Mega Floater Formula, stays horizontal when paused, ideal for drop shots, and comes in great colors for clear water.
The Xzone Tungsten Ball Head Jig Heads, made from eco-friendly tungsten, offer superior sensitivity, secure bait holding, and sharp hooks for finesse presentations.
The Xzone Lures Pro Series Swammer Swimbait excels in catching bass, pike, musky, lake trout, and walleye, whether on flats, deep waters, or through the ice.
The Fat Swing Impact has a distinct swinging action that fish find irresistible. It is also made with a special dual-injection molding process, which combines two different salted plastics and gives it a well-balanced action at any speed.
Designed with a premium black nickel 4/0 hook, ScrewLock keeper, hand-tied round and flat silicone skirt material, and tournament pro designed colors
Berkley PowerBait makes novice anglers good and good anglers great!
Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Each Weaver base is machined to tight tolerances for a custom fit. These aluminum bases offer maximum strength for rings to hold tight.
The screw-lock keeper allows for easy installation of your favorite color Divine or Whale Swimbait and the extremely sharp black nickel hook will increase your hook up ratio in every scenario.
Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the curly tails formerly resided.
X Zone Tungsten Ned Rig Jigs feature a flat-top design for perfect finesse presentations. Made from eco-friendly tungsten, with sharp Mustad hooks and a wire bait keeper.
The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.
The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.
The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.
The 3.5" Keitech Swing Impact come 8 baits per pack
The 4.5" Keitech Swing Impact have 6 baits per pack
The 4.5-inch Keitech Easy Shiner has 6 baits per pack
