HARD BAITS

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The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on plane.

The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a...

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STRIKE KING Sexy Dawg Jr. Walking Bait

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, d...

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STRIKE KING GRAVEL DAWG

Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait for anglers across the country.

Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to”...

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SPRO WALKING HAINT 125

The Walking Haint 125 is loaded with features to trigger topwater strikes.

The Walking Haint 125 is loaded with features to trigger topwater strikes....

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6TH SENSE PRESSURE SERIES

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths.

The Pressure Series represents the next generation in crankbaits, specifically engineered for finess...

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BERKLEY DIME 6

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is pri...

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BERKLEY DIME 4

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confi...

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6TH SENSE CATWALK

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters.

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering ...

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6TH SENSE CURVE 55

Diving in the 5 to 9 foot depth range with a tight wobble, the Curve can be cranked along rocky banks and gravel flats, over grass, and near just about any other structure.

Diving in the 5 to 9 foot depth range with a tight wobble, the Curve can be cranked along rocky bank...

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BERKLEY MONEY BADGER 4

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks!

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more c...

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TOAD THUMPER SWAMPER WALKIN FROG

The Swamper is constructed with our specially formulated Super Soft material and Zero line contour body that provides superior collapsibility and hookup ratio while also alleviating the rigidness of straight lines.

The Swamper is constructed with our specially formulated Super Soft material and Zero line contour b...

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TOAD THUMPER POPPIN' FROG

The specially angled nose and flat belly is designed to come up and over cover while preventing body roll that is seen on keeled belly frogs

The specially angled nose and flat belly is designed to come up and over cover while preventing body...

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6TH SENSE HYBRID SWIMCRANK D1 (1ft. Diver)

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the best of both worlds in swimbaiting and cranking.

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic...

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6TH SENSE FLAT FINESSE F4

This flat sided crankbait’s internal weight transfer system gives you the ability to make those long casts to help you cover more water or pinpoint accurate casts when the situation calls for it.

This flat sided crankbait’s internal weight transfer system gives you the ability to make those lo...

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6TH SENSE SPLASHBACK POPPER 70MM

Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking the dog' an easy task.

Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with eas...

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BOOYAH BUZZBAIT 3/8 OZ

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, ...

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BOOYAH BUZZBAIT 1/4 OZ

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, ...

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BOOYAH BUZZBAIT 1/2 OZ

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, ...

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ZOOM UNI-TOAD 4"

4-inch Zoom Uni-Toad

4-inch Zoom Uni-Toad...

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6TH SENSE DUKE 65

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve.

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it...

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6TH SENSE PROVOKE 106 DEEP -

The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind.

The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind....

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BANDIT 100

Bandit Series 100 crankbaits feature a medium-width wiggle and super snag-deflection properties. The 100 Series dives to almost 5-feet on a long cast with 10-lb line.

Bandit Series 100 crankbaits feature a medium-width wiggle and super snag-deflection properties. The...

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