Lures

Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Refill Kit includes a scientifically proven fish-attractant that’s engineered to call fish from great distances and keep them holding on longer.

The Walking Haint 125 is loaded with features to trigger topwater strikes.

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve.

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

This flat sided crankbait’s internal weight transfer system gives you the ability to make those long casts to help you cover more water or pinpoint accurate casts when the situation calls for it.

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

BaitFuel, powered by F.A.S.T. (Fish Active Scent Technology®), stimulates fish aggression for more bites and longer hold times. Its scent cloud attracts fish, even under pressure, expanding your strike zone and keeping fish biting cast after cast.

The line tie behind the head creates a rolling action, locking minnow-style bait with a wire keeper—ideal for hovering or strolling to tempt wary bass.

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.

Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a swimbait jig head.

The Swamper is constructed with our specially formulated Super Soft material and Zero line contour body that provides superior collapsibility and hookup ratio while also alleviating the rigidness of straight lines.

The specially angled nose and flat belly is designed to come up and over cover while preventing body roll that is seen on keeled belly frogs

Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking the dog' an easy task.

The 6th Sense Speed Glide 100 was designed as an all purpose bait imitation. Engineered with a heavy weighting system to cast long distances and cover water to simply catch more fish.