Fishing Lures

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The newly engineered segmented body allows the Slizzard to articulate a life-like movement creating an irresistible presentation from the fall through the entire retrieve.

The newly engineered segmented body allows the Slizzard to articulate a life-like movement creatin...

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GOOGAN LOVE GRUB

Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-style soft bait. Its tapered ribbed texture displaces both water and sediment to attract strikes in all presentations.

Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-sty...

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GOOGAN HAPPY TRAILER

The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level of versatility on the water.

The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level...

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BOOYAH PAD CRASHER SHAD FROG

The BOOYAH Pad Crasher 1/2 oz is strong enough to handle the violent bass bites, but light enough to not get tangled in weeds.

The BOOYAH Pad Crasher 1/2 oz is strong enough to handle the violent bass bites, but light enough to...

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BOOYAH PAD CRASHER JR ALBINO

The BOOYAH Pad Crasher Jr. hollow body frog is shaped like its big brother, the BOOYAH Pad Crasher, but with a smaller profile that produces less commotion on top.

The BOOYAH Pad Crasher Jr. hollow body frog is shaped like its big brother, the BOOYAH Pad Crasher, ...

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BOOYAH PAD CRASHER JR CRICKET FROG

The BOOYAH Pad Crasher Jr. is shaped like its big brother the BOOYAH Pad Crasher, but half the size allowing for lighter treads and smaller profile. The Pad Crasher Jr. still has enough weight to use on bait-casting gear.

The BOOYAH Pad Crasher Jr. is shaped like its big brother the BOOYAH Pad Crasher, but half the size ...

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BOOYAH PAD CRASHER JR LEOPARD FROG

The BOOYAH Pad Crasher Jr. is shaped like its big brother the BOOYAH Pad Crasher, but half the size ...

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RAPALA Mooch Minnow

Made from durable TPE for floating, upright action, the Rapala Crush City Mooch Minnow uses Smart Injection Technology for precise colors, flake, salt, and scent.

Made from durable TPE for floating, upright action, the Rapala Crush City Mooch Minnow uses Smart In...

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RAPALA Janitor Worm

The Rapala Crush City Janitor Worm, crafted with Smart Injection Technology, offers precise color, flake, salt, and scent for finesse fishing when bites are tough.

The Rapala Crush City Janitor Worm, crafted with Smart Injection Technology, offers precise color, f...

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RAPALA CrushCity The Mayor Swimbait

The Rapala Crush City Mayor Swimbait, designed by pro Jacob Wheeler, has a flat-sided body and boot tail that creates a subtle kick, ideal for attracting bass.

The Rapala Crush City Mayor Swimbait, designed by pro Jacob Wheeler, has a flat-sided body and boot ...

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RAPALA FREELOADER

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating ji...

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ZOOM BRUSH CRAW 5.5"

Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the curly tails formerly resided.

Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the...

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WAR EAGLE JIU-JIGSU 5/8 OZ PHANTOM BROWN CRAW

The War Eagle Jiu-Jigsu is designed for fighting big bass!

The War Eagle Jiu-Jigsu is designed for fighting big bass!...

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WAR EAGLE JIU-JIGSU 5/8 OZ GREEN PUMPKIN NEON

The War Eagle Jiu-Jigsu is designed for fighting big bass!

The War Eagle Jiu-Jigsu is designed for fighting big bass!...

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WAR EAGLE JIU-JIGSU 5/8 OZ GP ORANGE CRAW

The War Eagle Jiu-Jigsu is designed for fighting big bass!

The War Eagle Jiu-Jigsu is designed for fighting big bass!...

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WAR EAGLE JIU-JIGSU 5/8 OZ BLACK BLUE SHINER

The War Eagle Jiu-Jigsu is designed for fighting big bass!

The War Eagle Jiu-Jigsu is designed for fighting big bass!...

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WAR EAGLE JIU-JIGSU 5/8 OZ WATERMELON BLUE

The War Eagle Jiu-Jigsu is designed for fighting big bass!

The War Eagle Jiu-Jigsu is designed for fighting big bass!...

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WAR EAGLE JIU-JIGSU 5/8 OZ GREEN PUMPKIN

The War Eagle Jiu-Jigsu is designed for fighting big bass!

The War Eagle Jiu-Jigsu is designed for fighting big bass!...

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ZOOM Brush Hog

The Zoom Brush Hog is a top creature bait with lifelike motion, soft yet durable plastic, and versatile rigging options—perfect for big bass anywhere!

The Zoom Brush Hog is a top creature bait with lifelike motion, soft yet durable plastic, and versat...

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BaitFuel HexTek Eko Shad

The Eko Shad, made in 3” and 4” sizes, features a tapered beaver tail for natural, subtle movement and is optimized for forward-facing sonar. Its hexagonal pockets enhance BaitFuel release, attracting fish with a powerful scent trail for increased bites.

The Eko Shad, made in 3” and 4” sizes, features a tapered beaver tail for natural, subtle moveme...

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BaitFuel HexTex Blip Minnow

The Blip Minnow features a unique tail for natural movement and a hexagonal core body for a realistic presentation. It stands out in all conditions and releases enhanced BaitFuel for a stronger scent trail, attracting more fish.

The Blip Minnow features a unique tail for natural movement and a hexagonal core body for a realisti...

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BaitFuel HexTek Whiptail Shad

The 4.25" Whiptail Shad offers ideal size and lifelike movement with a quivering tail and tapered design. Perfect for bladed jigs, it releases more BaitFuel attractant through hexagonal pockets, increasing fish strikes and ensuring a successful catch.

The 4.25" Whiptail Shad offers ideal size and lifelike movement with a quivering tail and tapered de...

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YAMAMOTO BAITS Scope Shad

The Yamamoto Scope Shad, made with Mega Floater Formula, stays horizontal when paused, ideal for drop shots, and comes in great colors for clear water.

The Yamamoto Scope Shad, made with Mega Floater Formula, stays horizontal when paused, ideal for dro...

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X-ZONE Tungsten Ball Head Jighead

The Xzone Tungsten Ball Head Jig Heads, made from eco-friendly tungsten, offer superior sensitivity, secure bait holding, and sharp hooks for finesse presentations.

The Xzone Tungsten Ball Head Jig Heads, made from eco-friendly tungsten, offer superior sensitivity,...

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Page 5 of 9 | Products