SOFT PLASTICS

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ARMOR SHAD

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FLAT SIDED SHAD

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking or disguising the eye of your preferred finesse hook.

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking o...

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DRIFTER MINNOW

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineered and proven to increase your catch rate by dispersing an enticing scent cloud that accurately mimics the smell and taste of real prey.

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineer...

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Big Booper Swimming Worm

Featuring a long and slender worm profile with an oversized U-shaped tail, the Netbait Big Bopper Swimming Worm delivers strong vibrations as it moves through the water to excel with Carolina-rigs, Texas-rigs, or weightless presentations.

Featuring a long and slender worm profile with an oversized U-shaped tail, the Netbait Big Bopper Sw...

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BF TOAD

Made using the finest hand-poured plastics and injected with BaitFuel’s X55 scent formula, BF Toads are supercharged with Fish Active Scent Technology to provoke key predator feeding instincts, stimulate more bites, and encourage fish to hold on longer.

Made using the finest hand-poured plastics and injected with BaitFuel’s X55 scent formula, BF Toad...

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BABY PACA CRAW

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B Bug Creature Bait

Primarily used for heavy-duty flipping applications, the B Bug is also highly effective when dragged along the bottom with a Texas or Carolina rig, used as a jig trailer, or thrown weightless for an ultra-slow rate of fall in shallow cover.

Primarily used for heavy-duty flipping applications, the B Bug is also highly effective when dragged...

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7" C-MAC Curly Tail Worm

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profil...

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5" PACA CRAW

Buzz it, swim it, jig it, flip it, pitch it, the Paca Craw creates a helicopter effect that slows the descent and can be deployed using a variety of rigging methods.

Buzz it, swim it, jig it, flip it, pitch it, the Paca Craw creates a helicopter effect that slows th...

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11" C-MAC Curly Tail Worm

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profil...

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YUM 5" Dinger Stickbaits

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pi...

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6TH SENSE BOOSA 6.5 SHAKEY WORM

Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action, the perfect shape and size, while being unique to the market.

Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action,...

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RAPALA CRUSHCITY NED BLT™ 3"

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE m...

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RAPALA CRUSHCITY CLEANUP CRAW™ 3.5"

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait.

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make ...

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RAPALA CRUSHCITY BRONCO BUG™ 4"

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions th...

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Crush City CRUSHCITY FREELOADER™

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating ji...

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BERKLEY POWERBAIT® CHIGGER CRAW 3"

Berkley PowerBait makes novice anglers good and good anglers great!

Berkley PowerBait makes novice anglers good and good anglers great!...

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BERKLEY POWERBAIT® POWERSTINGER 3.5"

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding tec...

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BERKLEY POWERBAIT® MAXSCENT HIT WORM

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple ...

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BERKLEY POWERBAIT® MAXSCENT FLATNOSE MINNOW

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple ...

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BERKLEY POWERBAIT® PIT BOSS

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel...

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6TH SENSE HOGWALLA 5.8"

The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic. A cross between a lizard and a creature bait, the Hogwalla is as versatile as it gets.

The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic. A cross between a lizar...

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